Tom Ford, Where the Rich and Famous Go to Look Rich and Famous

On the first floor is the women’s collection. The heels are high, the dresses sequined. In a glass vitrine center stage, a lamb coat is laid out full length like a trophy, which, for a particular customer, it is. There is an apartment feel to the store’s warren of small rooms, which open onto one another.


A lounge area in the men’s tailoring section.

via Tom Ford

In the back, makeup, fragrance and eyewear get a bright, mirrored cove; up front, a more subdued room features a few of the most exotic, costly handbags displayed like artifacts. Mr. Ford’s wares have long charmed the rich and famous. The N.B.A. player Dahntay Jones, a guard most recently with the Cavaliers, and his pregnant wife, Valeisha, were being squired around by a black-clad attendant offering assistance. “You’re going to need a push gift,” she cooed.

Up the spiral staircase, a glossy corkscrew of black fiberglass, is the men’s department, where the real action is. Mr. Ford is known for red-carpet women’s wear (those sequined dresses are major sellers), but his is the unusual luxury brand at which men’s wear outsells women’s. (Mr. and Mrs. Jones had soon repaired upward to assess men’s backpacks and leather goods.)

The men’s floor is brighter and more spacious than the women’s, and divided between sportswear and suiting, a shoe room tucked in the back. Mr. Ford’s sportswear is of the unadventurously correct, adventurously priced variety: to gussy up your just-so stonewashed jeans ($680), try a suede bomber jacket with shearling collar ($6,990). In formal wear, Mr. Ford stretches further, offering velvet and psychedelic jacquard.

But it wouldn’t be a correct Tom Ford visit without a suit, the four-figure indulgence that sets a certain kind of power broker’s eyes agleam. Here, too, Mr. Ford has his preferences. Overruling his taste for a rakish peak lapel requires a trip to the custom salon; in made-to-measure, the customer is king, but on the sales floor Mr. Ford is boss, and the boss prefers peak. So be it.

Soon I was encased in the O’Connor, Mr. Ford’s most popular suit style — it has a slimmer profile and a shorter jacket than his Windsor cut — in a royalish shade of navy that Anthony Butler, a dapper young salesman, assured me “photographs beautifully.” It was reassuring, though it hadn’t been my first thought. But could it be that at Tom Ford, every man is a celebrity, and every carpet red?

The O’Connor is Mr. Ford’s entry-level model — $3,960. (This for a two-piece suit; a three-piece version, with waistcoat, climbs to $5,440.) The ethics of such expenditure are beyond the scope of your Critical Shopper. Suffice it to say, for those who have their own spiral staircases in glossy black fiberglass, the leap may not amount to much. Did it look expensive? It did.

What’s more, it seemed to come with its own gravity. Mr. Ford’s shirt collar stood higher and taller than almost any I have worn, and, in his suit, I walked taller. (A trick of the make, Mr. Butler whispered: Mr. Ford’s jackets are canvassed — that is to say, constructed internally — more staunchly than most. They have, in effect, posture built in.)

I did not have the means or the wherewithal to lay down my Amex. But for a few minutes, I was a Ford man, peer of the rich and fabulous, literally keeping up with the Joneses. Dress for the job you want, the saying goes. May I introduce you to me, the newest Cleveland Cavalier?

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