Mr. Purple, a Trendy Hotel Bar on the Lower East Side


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Mr. Purple is on the 15th floor of the Hotel Indigo on the Lower East Side.

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Christian Hansen for The New York Times

Follow any trend to its exhausted end, and you may end up at Mr. Purple, a lounge on the 15th floor of the Hotel Indigo on the Lower East Side. It’s the kind of place where buzzwords like “reclaimed wood,” “small-batch spirits” and “regionally brewed craft beer” feel like PowerPoint concepts introduced in a focus group.

From the start, Mr. Purple created controversy. Despite claims by Scott Gerber, the chief executive of the Gerber Group, which runs the bar, that the name was a “fictitious artistic character that we’ve made up,” it seemed more than a coincidence that it opened mere blocks from the haunt of Adam Purple, a well-known squatter and gardener who died last September. Namesake or not, the real Mr. Purple probably wouldn’t have swigged $15 cocktails here.

The Place

The elevator opens to a dark, spacious room illuminated by filament bulbs and squiggles of neon. The high ceiling has exposed pipes resembling a box of bucatini, framed by a wooden exoskeleton. Below, banquettes and ottomans are flanked by shelves of plants, candles and a woven dreamcatcher-y tangle. Two roof decks offer wonderful views of the city, although it’s unclear why this particular monolith deserved to be a towering outlier in a mostly low-rise area.

The Crowd

Mr. Purple has held events like a Moët & Chandon party and a December celebration for Patricia Clarkson’s film “Learning to Drive.” (Hosts included Martin Scorsese and Bradley Cooper.) Visitors on a quiet Friday in January included women in black onesies, skaters and couples chatting on couches. “We like that eclectic mix,” Mr. Gerber said.

The Playlist

A D.J. spins inoffensive, upbeat tunes from the likes of M.I.A. and Lykke Li.

Getting In

A doorman patrols the Orchard Street entrance, but table reservations are available. Considering the bar’s leisurely environment, the phalanx of security personnel wearing earpieces felt unnecessary.

Drinks

Tall boys of Narragansett are a bargain at $6. Moscow mules, served in a small plastic bottle for $15, are tasty but less cost-effective. The menu includes shaved kale salad ($16), gluten-free penne ($18) and “LES street tacos” ($13 to $16).



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