Cruise lines have long been wooing millennial travelers with high-tech amenities like fast internet, thrilling shipboard adventures like skydiving, zip lines and demographically pitched late-night dance parties. Now one cruise company is making a fuller proposal by launching the first millennial-targeted cruise line.
U by Uniworld, from the high-end Uniworld Boutique River Cruise Collection, will launch in April 2018 two ships that repurpose existing Uniworld ships. The A and the B, as they are called, will accommodate 120 passengers each and have black exteriors and a sleek design with communal spaces, deck-top lounges and D.J.s.
The new line aims to capture 21-to-45-year-old travelers with onboard enrichment opportunities like landscape painting while sipping wine and classes in mixology and cooking. On shore, travelers can explore independently or go on guided excursions such as shopping in a food market with a ship chef, rock climbing, white-water rafting or following so-called U Hosts to local nightspots.
Four eight-day itineraries will travel on the Rhine, Main, Danube or Seine Rivers, with overnight stays when the ships are in Paris, Vienna, Amsterdam and Budapest. Fares start at $1,699 a person, a considerable savings from the main Uniworld line, where eight-day trips start at $2,699 a person.