In the never-ending battle to get passengers to pay attention to flight safety rules, airlines have increasingly attempted to bring humor, creativity and style to their in-flight videos.
The latest comes from British Airways, who on Tuesday released a six-minute short featuring some of the country’s best-known actors and comedians, including Ian McKellen, Gordon Ramsay, Thandie Newton and Rowan Atkinson — all being “directed” in screen tests by the actor and writer Asim Chaudhry.
“It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish — and remember,” Alex Cruz, the chief executive of British Airways, said in a statement.
The new video, which will begin airing on flights in September, is also designed to raise money for Flying Start, a charity partnership between the airline and Comic Relief.
How does it stack up with some of the more impressive offerings from other airlines in recent years? Here are five that set the bar high.